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Posted by hipstomp | 1 Nov 2008
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Comments (9)
According to Apple Insider, Microsoft "is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores."
AppleInsider reader Tom submits the following photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store.
We're not saying the claim is entirely untrue, but look closely at that photo--are we the only ones this looks Photoshopped to? Doesn't the lighting look off?
Zooming in and brightening a bit, it looks like the red-lettered sign is somehow showing through the kiosk, which doesn't look like it's supposed to be translucent. Is it just us?
(Our apologies to the original poster if the photo's legit.)
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Comments
The letters are probably just a jpeg compression artifact.
Looks like compression artifacts to me, although you could argue the "o" looks weird. Personally, I hope the kiosks are real. It's not like the people going to in the Apple Store have never seen Windows before... or had the "hard sale" before. Now, they'll be reminded of all the things they hate about their last few Windows-running boxes just as they get to the store!
Microsoft needs to look at their balance sheets and realize that the VAST majority of their sales go to computer builders (pro and hobbyist) not to end-users.
They need to stop chasing Apple into consumer space or they're going to lose their grip on corporate sales. Without the constant stroking of egos, geeks turn coat pretty quickly and Linux vendors are chomping at the bit to get to your IT guys.
MS needs to do what Intel did in the 90s: advertise that a computer has to have "some of that Microsoft inside of it" or "has to come with some of the Microsoft" to be any good.
During the "Intel Inside" campaign, most buyers didn't know that Intel was a company, and those that did know didn't know what they did. All most shoppers knew was that a computer "had to have some of that intel in it" to be any good.
Windows is a tainted brand.
Kill the "Designed for Windows" program and replace it with "Comes with Microsoft!"
Perfect slogan:
Does YOUR computer come with Microsoft in it?
Then release "Microsoft for Mac": Virtualization software for OS X with a Windows 7 VM pre-built-in. Press one button for a "Fresh Machine". Never "install" Windows again. Can be configured to unlock trial edition of Office when it creates "new" machines. MS doesn't care if you buy a PC... just a Windows license.
Thanks for bringing up the idea that this photo may be suspect. Ever since first seeing the story, I've been wondering how the operators of this mall would do such a provocative and insulting thing to an Apple store. And why Apple would allow it. It just didn't make sense.
Its real, its in the UK, and what you are seeing is the Barretts shoe store logo reflected in a window behind!
Looks legit to me
http://www.flickr.com/photos/akrabat/2989281219/
Also, looks like MS is the first Apple competitor to set up shop outside of Apple's Bullring store
http://www.flickr.com/photos/mintchocicecream/2519289366/
Nice try Core, you Apple lovers. It doesn't look photoshopped to me. I thought you guys would have been better at spotting a photoshop attack than that.
It looks fake to me, the lack of reflection and colour radiance from the board onto the marble floor gives it away.
Erm didn't Apple start this fight now they gonna start complaining about microsofts advertising campaign. Apple have gone down the crapper its got too much drm their advertising is misleading and then there's that blasted spinning wheel of death until Adobe starts releasing their software for linux I'll be using windows.
Since when can a camera see through 5 feet of paper/cardboard and wood? It's so fake, interesting though that people still can't spot a fake photo..