Core77

A recent Vanity Fair article takes a closer look at Murray Moss, who's now bringing his design sensibility to L.A.; his Melrose Avenue branch is due to open in a few weeks.

Moss had some interesting things to say about the layout of his store:

"I believe in a totally manipulated experience," says Moss.

"...the reason I locked things behind glass...was to create a proscenium, to slow the experience down."

"We keep the temperature freezing cold [because] I don't want it to be comfortable. I want you to be awake. If you want to just find out where the candlesticks are, the store doesn't work. This is why I very purposely had the store designed so that you cannot see any of the objects from the street. All of the cases are turned away from the street, so you can see only the one object that I put in the window."