Most cultures dictate that children at a dinner table shouldn't play with their food, but we think all would give designers around a conference table a pass on this rule. To promote the Sydney International Food Festival, ad agency Whybin/TBWA commissioned this series of images of national flags created with each country's indigenous ingredients and dishes.
America, Italy and Japan seem like easy ones, right? Hot dogs/ketchup/mustard, basil/pasta/tomatoes, maguro/rice.
Then they ratchet up the difficulty a little with Australia's meat pie and South Korea's kimbap-and-sauce. Interesting, yet graphically simple.
Next are the true respect-earners. Brazil's complicated standard is rendered in banana leaf, lime slices, pineapple and a passion fruit center:
Greece's banner is done up with Kalamata olives and feta:
Thailand's flag is produced with sweet chili sauce, shredded coconut and a nice, crunchy blue swimmer crab center:
Vietnam's might be the cake-taker, with a sliced starfruit handily representing the five-pointed star, lying on a bed of rambutan and lychee.
Although these images (and more) were created to promote 2009's festival, they're currently enjoying a 2013 blog love explosion for reasons unknown. But as per usual, the creative team behind the images is going unsung. So here's some credit where credit is due:
Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty