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Nau: Version 2.0 Launch
Posted by squee.gee | 20 Oct 2008  |  Comments (2)

nau_version_two.jpg

Eco clothing company Nau reopen their doors for business tomorrow, the Fall '08 collection will be available online and in selected stores as of November. Continuing with their distinct blend of style and performance clothing with a focus on sustainability, the new range includes a variety of products from cashmere-angorra dresses to highly technical ski jackets and pants.

Santa Barbara-based clothing company Horny Toad purchased Nau after they announced they we're unable to secure further financing five months ago. The rebirth has required scaling down operations with the team downsized from 60 to 12 staff and their Partners for Change Program which originally donated 5% of every sale to organizations working for positive change will now be 2%. According to Nau, this is still twice the most generous established benchmark and 28 times the national average for corporate philanthropy. The number of partner organizations has been reduced from thirty three to six, five of which have already been nominated: va.org, Mercy Corps, Ashoka, Breakthrough Institute, and Ecotrust.

As one of the few companies in the fashion industry genuinely committed to finding a balance between being successful at business and minimizing their environmental impact, we wish them well. If you can't wait till tomorrow to see the new range, catch a sneak peak here.

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Comments



ROctober 20, 2008 3:21 PM

Fewer offerings. Even higher prices than before. I don't see this working out for Nau.

ZachNovember 25, 2008 10:33 AM

Their prices do seem higher. Most of their clothes are very cool and unique. Anyone know of another clothing line with the same kind of style? I can only afford NAU when they have their sales...

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