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Today's the day that Liquavista (a spin-off of Philips Research Labs) launches ColorBright, a new type of display platform they're hoping will shake up products like watches and cell phones.
Its unique combination of outstanding brightness in natural light and vivid color range offers new legibility and design freedom to creators of design-led electronic products.Says Mark Gostick, Liquavista CEO, "No other display technology can create such a wow impact with color, contrast and innovative reflector design--it simply transforms a product."
A video explaining the display and the tech can be seen here.

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