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This tube dispensing technology, patented by UK company Butterfly Technology, claims to truly get the absolute last drop out of the tube. Conceived of in 2007, BT now has a proof-of-concept prototype and is looking to get the thing on the market.
Interesting concept, but I bet that the plastic wedge inside costs more to manufacture and uses more material than the last bit of toothpaste that it manages to squeeze out of the tube. Correct me if I'm wrong, but it just doesn't seem like this product will yield a positive return.
Using my toothpaste this morning, I noticed I don't squeeze the tube from the tail end, but closer to the end with the opening, which in this concept would negate that contraption. Plus, more waste by adding another piece. We already have a box, a cap, a non-recyclable plastic tube. We don't need more pieces.
I think it's a novel idea but agree with the above posters that it's a hard sell. I wonder what kind of material the insert plastic would be made out of? Seems like the flexibility of that material would also make it prone to leaking the toothpaste back into the rear of the tube if it weren't squeezed in precisely the right location.
It's interesting that to see the viability of a new product innovation you sometimes have to look past the obvious.
Think expensive pharmceutical creams and skincare treatments, and the added cost of including the mechanism could work.
And as to where most people like to squeeze - well only the designer's user testing will show if the mechanism has something to add.
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