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Posted by hipstomp | 4 Nov 2008
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Comments (8)
Red Bull Canada's DJ Table, designed by Cocoon Branding, looks like it was inspired by a sawhorse; the slots are meant to hold LP's or provide ventilation for a laptop, for those post-vinyl whippersnapper DJ's.
So why is a beverage maker commissioning nightclub furniture? "Companies are always looking for ways to break through the clutter, especially when activating their sponsorships," says Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. "Product design is a great way to make your brand part of an experience--rather than just intruding on one."
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Comments
there's not much reference on the height of the thing, but it seems way to low to put some turntables on and mix some music, your back will be ruined after 30minutes mixing......
The dj table/booth was designed with a team that included 2 of Canadas top dj's.
We designed the table to be large enough to accommodate a typical dj "set up" of a 92 mixer, two tech's, serato, CD's and a laptop, plus room for more. The table is also higher than standard, being 1 meter high because most dj's find standard tables to be to low. The table features an integrated power system with 6 plugs and "wire management" (the cock & balls detail). There is plenty of storage for equipment and internal lighting so the dj can see what they are doing in the dark. we also added a drink holder / "drink magazine" that holds 3 bottles of beer.
hope that helps
cas
cocoon,
as a 12 year + battle/break/hip-hop DJ I am curious what/how the slots on the (dj's) right end of the table are proposed to use. Overall looks pretty cool, nice and understated, that detail however theoretically useful seems to serve more as a cute/qwirky detail than anything of real use, too small to hold more than a few records each, which is fine for serato, but not sure it's a great use of space overall then. How have you considered/incorporated space for a laptop given the serato as being part of the design? A few in use or proposed use pictures would most likely clear up a lot of confusion. I like that there is a lot of open space in the main cabinet for crates and gear under the tables. I'd be really interested to hear more about the thought and decisions. Are we gonna see this at the next Red Bull BC One !?
iDiot
The slot details are a symbolic "nod" to the days of vinyl, as you probably know many dj's today are moving away from vinyl and over to digital. We wanted to pay homage to the history and culture of dj's so we created the "missing vinyl" slots - they are not really for holding vinyl as many people seem to think. The slots also function as a passive cooling, allowing air to flow around the equipment placed on top. Also the slots stylistically reference the horns of a bull, and if you look on the underside of the table you will find a wire management detail the "proves the table is a bull and not a cow".
Red Bull BC One? Not sure, will have to ask the client.
When ever designers enter such a culture-thick world such as that of the DJ, you have to expect lots of attacks on your design. If you consider the fact that for the last few decades, the product standard has not really changed (technique 1200). You can't really easily add something such as this and expect anything more than nay-sayers.
Now, as a DJ.. I'd like to add my "nay"
What you have done is essentially created a drum.
If you were using Vinyl...
with a capital V.
how would this design keep from bumping and tapping, and other surface noise to keep from transferring up to the needle?
I see a problem
Looking at it it looks about two metres wide. That's really long, so I think the quirky cut outs do actually give you more than enough room for a set and like you said IDiot there's plenty of room for crates and boxes so if you feel like changing up you have access to the records you need.
I think to appreciate this properly though you would need to mix on it. I'm keen !!!!
You make a good point regarding surface noise, this was one of the major issues that dj's asked us to solve. As you know many dj tables or booths are made of metal or plastic causing a lot of vibration and surface noise. We chose to use wood as the main material because wood acts as a natural "dampener" absorbing the vibrations, also the table is heavy and has splayed legs to keep it solidly "down".
The "look" is completely derived from the function of the table... well except for the "missing Vinyl (with a capital V) and the cock and balls detail.
Thanks for the opportunity to explain this design, we are currently working on the next generation of the table and we learn a lot from "nay-sayers".
Mike A makes some good points, the drum factor could definitely be at play.
As DJ's we want to naysay a bit, but I'm trying to put some of that aside and give you guys the benefit of the doubt on a lot of things here. Doubt I'll ever get a chance to use it, but I've got a few friends that probably will, so I'll ask them about it...until then...
red bull bc one 2008 trailer
http://www.youtube.com/watch?v=uaCA-pJtOrw