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FONY
Seeking to market its handheld game device to hip city dwellers, Sony has hired graffiti artists in major urban areas to spray-paint buildings with simple, totemic images of kids playing with the gadget. But the guerrilla marketing gambit appears to be drawing scorn from some of the street-savvy hipsters it's striving to win over.
article : wired.com

Berlin Museum of Letters
TOKYO DESIGN WEEK 2008
EUROMOLD 2008
Designers' Open 2008
DESIGN PHILADELPHIA 2008
LONDON DESIGN FESTIVAL 2008
ManufRactured EXHIBITION
Greener Gadgets Design Competition
The 4 Fields of Industrial Design:
The 5D's of BoP Marketing:
Berlin Museum Of Letters
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