Is this 2014's first Photoshop hoax? That was the sentiment as the photo above was brought to the blogosphere's attention earlier this week. "What's the largest item you can have shipped from Amazon?" queried Reddit user listrophy. "Because I think my neighbor just got it."
More photographs of the mysterious box popped up on Twitter...
...and now Advertising Age reveals what's inside the box:
Yep, folks, it's viral marketing at work. Last fall Nissan teamed up with Amazon, offering car buyers the opportunity to order a Nissan Versa Note through the latter's website. To inject the virus, three Versa buyers (ironically, buyers who had purchased through actual dealerships, rather than online) were then graced with home delivery, with the "unboxing" events filmed by video crews to create a social media video.
The leaked photos on Reddit and Twitter rather ruined the surprise of the forthcoming video, which is not necessarily to Nissan's displeasure; they've achieved their goal of having everyone talk about the promotion. It might not be exactly to Nissan ad agency TBWA's plan, but it'll do.
What surprised me most was that the boxes, which I figured were painted plywood for sure, actually were cardboard.
[Ad Age]: The person who got this, what did they do with all the cardboard? You know, that's a big box to have to fold up and put in the recycling.
[Nissan rep.]: [laughs] We were thoughtful enough that we helped him unload his Versa, and we took away -- our team took away -- the cardboard.