In an effort to draw attention to the strength of the Submarine Chair, a few years ago the pranksters over at Wieden + Kennedy London shot the chair from a large slingshot and dropped it out of a window, probably hoping bloggers would dig the inanity and link to it. And I fell right into their little trap.
Damn that thing looks strong.
As a follow-up with a spiritual successor to the Submarine Chair, the Norman-Foster-designed 2006 Chair, they demonstrated how light it is by gallivanting around what looks to be East London with the chair held aloft by a large helium balloon:
If only all product testing was this fun.