Core77

Hong Kong-based designer Timo Wong's idea of great cellular phone design derives from the organic simplicity of an object used to prevent fruit from bruising. His Cells cell phone concept directly mimics the contours of a typical fruit tray, separating numbers not by lines or scores, but by seamless, curved surface variations.

Each number seems to be divided into one cell of its own. Separated by what seems like an invisible boundary, the contours evoke a delightful sensorial experience on something we touch and hold every day, like a cellular phone.