As you'll see in the videos below, there's a bit of a public debate going on in France about what constitutes excess packaging, started by a public-awareness commercial attacking what they refer to as (loosely translated) the "overpack." (And no, you don't need to speak French to understand what's going on in the videos.)
In retaliation, a company called Elipso Packaging made their own, somewhat silly commercial:
Call me crazy, but I'm with the first group. You're telling me the options are too much packaging or absolutely none? C'est ridiculous!
via packaging uqam