FRIEZE NEW YORK 2013
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Posted by hipstomp | 20 Oct 2010
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Comments (5)
In a bid to ensure their packaging is not thrown away, watch manufacturer Nooka has partnered with design brand SiliconeZone to produce a rather unusual product: Packaging that you save and use to eat out of. Nooka's new gem box is microwave-safe and harkening back to the days when the impoverished would save jam jars to use as drinking glasses, though the cooking-grade silicone used here is decidedly more hi-tech.
Nooka's even going to start putting recipes up on their website. Sure it sounds a little weird at first, but you can't say the thinking isn't out of the box....
Comments
Pretty genius, kudos to Nooka.
are those chopsticks in orange soda?
Reminds me of the Nike Presto Watch Packaging Scott Wilson did years ago.
this is just weird.
an attempt to justify packaging overkill. if you want to go eco package it in a recycled card or pulp box and be done with it. no one will use this as a food container, you brought a watch... if you wanted a food container you would have brought a food container...
Brilliant, with a lot of people collecting this type of watches, you can have a whole set of food containers, that's what I call eco design without the usual eco lameness. Good job.