The wristwatch is perhaps second only to the wheel in terms of products that are in dubious need of reinvention, but designer Product Tank has a couple tricks up his sleeve (so to speak). Over on our forums, he was wondering if he had indeed invented a new enclosure system for a watchband: "I've come up with a way of putting the watch on, which must have been done before, but I can't find anything like it on internet searches, please watch the short video below and if any one has seen it etc., let me know?"
The packaging—a dead ringer for Apple products—is a nice touch. He also offers a preemptive disclaimer that the production version of the locking mechanism would be much thinner, and that the strap can be adjusted under the face of the watch.
The "Equals Watch" is accompanied by a second concept, which includes a more in-depth making-of segment and a focus on UX:
When I look at my watch, I'm not interested in the actual time, just how long this means I have left until my next meeting, until I can go home, until I can meet my friends. So I wanted to design a watch that could sync with media devices to give the user the option of having a count down to their next calendar event.
Again, Product Tank notes that he has since refined the design: "This final concept addresses the problem of having a large (usable) screen that won't fit under a shirt cuff, so the shirt cuff slides under it. The strap is made from a very fine stainless steel mesh—amazing material that feels like silk."