Posted by Steve Portigal
| 30 Jul 2006
Brian Phipps reacts to news from BusinessWeek that Microsoft (the ones that make the software) is creating design guidelines for PC hardware companies.
2. These guidelines imply that Microsoft owns the customer, and that PC makers are simply . . . delivery agents!
4. We make the box, and they provide the software, but somehow we’re the ingredient brand!!
5. If we follow these guidelines, we will create look-alike PC products
6. Look-alike products will erode what little differentiation we have left
Sure, an integrated design/experience between hardware and software is the wet-dream of every interaction designer (and lapsed interaction designer) but as Brian points out, the industry has evolved to a point where that's problematic to implement.