
Does anyone remember skim.com, the Swiss fashion label who raised a load of venture capital back in the dot com boom with their high-concept clothing that discreetly displayed a unique number fellow tech savvy insiders could email.
Fast forward almost a decade and you have the Commando Nerd patch, a mobile phone-readable physical hyperlink similar to the Semipedia project. Install the QRcode reader for the iPhone, take a snap of the barcode and you'll automatically be sent to whatever blog, link or YouTube movie the p8t.ch has been configured for.

Each p8t.ch has a secret keyphrase, allowing you to instruct the p8t.ch domain to redirect the URL anywhere you want. To your mobile-formatted RSS feed, to Google maps turn-by-turn directions to your favorite bar, to your Facebook group "NERDS UNITE", whatever. You shoot the patch, your mobile phone's browser opens the URL of your choosing.
via boing boing
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Comments
This is interesting in a geeky kind of way.
It becomes kind of like an ID, wear it on your shirt and it'll give the reader the info you'd like to share.
What i don't get is why does it have to go to p8t.ch in order to be redirected. Cant it just go to the site without a redirection?
From what I understand, once you purchase the patch, you can change where it points to as many times as you like vs. buying a new one for every link.
Hi guys! As far as why it's a "proxy url", pointing to a p8t.ch server -- squee.gee is exactly right, you can change where it points to. So you can point to a different YouTube video every day, for instance. I'm imagining a magic trick where the "reveal" comes as a video of THEIR OWN MOM saying "is THIS your card, honey?" in a video. This way, you can use several moms and several tricks on one patch.