Get Our Newsletter

Sign-up for your monthly fix of design news, reviews and stuff to make you smarter.

Follow Core77
Twitter Facebook RSS



The Core77 Design Blog

send us your tips get the RSS feed
Posted by Sam Dunne  |  12 Jan 2015  |  Comments (1)


Apparently, everyone's favorite familial relationship testing board-game Monopoly was first conceived in 1903 as an educational tool by American Elizabeth Magie— the game-play intended to illustrate the negative aspects of concentrating land in private monopolies. Over a century on, the brand has lost much of its satirical sting—indeed, now something of an icon of good ol' fashioned business to hard-nosed capitalists and presumably an educational tool of a different sorts for their offspring—but the intended message of the original has only increased in pertinence with real estate crisis hitting a large amount of modern cities in recent years.

One of the key failures of Ms. Magie's anti-monolopy propaganda was, of course, starting her players on an even setting with the board's market an untouched open playing field. Creators of Austerity! —journalists at London based blog UsVsTh3m—have remedied this naivety in their satirical reimagining of Monopoly in a cruel post-financial crisis era, splitting players into "bosses" and "plebs" (UK slang for 'ordinary guy') from the get go—the bosses skipping around the fast-track outer-ring of the board and the lower mortals resigned to the slow-progress of the many hurdled inner-ring with only £57 at their disposal (the number being the typical amount received per week as social security payment in the UK).


Posted by Sam Dunne  |  25 Nov 2014  |  Comments (1)


It's about this time of year that you start to see stall owners gearing up for Christmas in the local high street markets in East London—every inch of wall and ceiling space weighed down with yet more shining dancing Psy action figures, Angry Bird backpacks and fluorescent loom-band kits. Although you have to admire some of the inventiveness (in design as well as IP-dodging), walking past these sellers never fails to give me a niggling feeling of waste in the depths of my stomach—what will have become of all this plastic and electronics by this time next year?

Samuel N. Bernier, Creative Director of leFabShop (and 2012 Core77 Design Award honoree and longtime DIYer/hacker extraordinaire) had the idea for Open Toys when he realized he could create toys from scraps of wood and cork he found in the workshop when combined with simple parts made on a 3D printer. Having gone on to design a small selection of pieces that could be used to make cars, planes, boats and helicopters, Samuel was later inspired whilst gardening to replace wood and cork (difficult to drill without tools) with fruits and vegetables.


Being pronounced as some as a "Mr. Potato Head for the era of digital fabrication," it's certainly interesting to see how the bulk of disposable toys plastic can be designed out whilst perhaps also encouraging a little creativity in our digitally addicted toddlers. The question remains however—should we be playing with our food?

Posted by hipstomp / Rain Noe  |  20 Nov 2014  |  Comments (4)


When children fall victim to a gunman, that generates press interest. But the media being what it is, eleven children dying because of a toy does not get much ink. Eleven is the number of children that died "toy-related deaths" in North America in 2012, according to the Consumer Product Safety Commission. That number may not sound high to you, but it's still eleven families having eleven funerals with eleven small coffins. The number ought to be zero. And the same year, by the way, there were an estimated 265,000 trips to the emergency room following toy-related injuries.

Choking, strangulation, electrocution, falling, slicing, piercing, these are all things that can happen to a child in the average home filled with average grown-up things. Toy design, at least, should avoid replicating these hazards, yet the field still occasionally falls short. In the past twelve months the CPSC has recalled some 17 toy designs totaling just under five million units. But "Recalls are reactive, not proactive," writes W.A.T.C.H. (World Against Toys Causing Harm), a watchdog organization dedicated to calling out dangerous toys.

"Safe design and manufacture," the organization reckons, is the "first line of defense."

Consumers have a right to expect the toys they select for their children are designed with safety as a priority. While proper labeling, regulations and recalls are important for toy safety, toy manufacturers have a responsibility to ensure safe products reach the marketplace.
Some toys that are in compliance with current industry or regulatory standards have proven to be hazardous, proving the inadequacy of existing standards. It is unbelievable that toys with parts that can detach and become lodged in a child's throat are often not considered "small parts" by the industry...


Posted by Ray  |  18 Nov 2014  |  Comments (0)


Last time we checked in with Case Studyo, the Belgian limited-edition art purveyor, we took note of Grotesk's "6FT - 6IN" lamp. Now, just in time for the holidays, sometime Core-llaborator Andy Rementer is pleased to present "People Blocks 2," his second artist sculpture series comprising four winsome characters. From cyclopic Jaques (cardsharks might pick up on the pun) to bow-legged beagle Pierre, there's no denying that these modular sculptures have a broad appeal amongst art and design collectors alike.

The limited series features four new wooden characters entirely made and painted by hand. The individual pieces are interchangeable, allowing them to be re-assembled and stacked to create custom characters or abstract sculptures.
This new series continues in the spirit of the first edition with bold new shapes, colors and striking patterns. While their feet are planted firmly on the ground, the cast of characters also share a share a sense of unease and mystery, distinguishing features of Rementer's work.


Posted by Sam Dunne  |  17 Nov 2014  |  Comments (1)


For anyone who knows the serenity of woodworking, this video hailing from northern Japan of mastercraftsman Yasuo Ozakazaki at work in his shop, could be the most relaxing thing you're likely to see today.

Kokeshi dolls are a traditional of Japanese handcraft—a simple limbless doll made from two pieces of wood, and apparently the inspiration behind the design of 'Mii' characters for the Nintendo Wii. (The figures have also risen to prominence in the global design world in recent weeks with the news that the Boureullec brothers have reinterpreted the doll's design as part of an initiative to get local craftspeople back on their feet, following the devastation caused by the Fukushima disaster.)


Posted by erika rae  |  11 Jul 2014  |  Comments (0)


I remember being introduced to the concept of robotics in a rousing late-night viewing of A.I. Artificial Intelligence. Understandably, that initial impression had me tensing up as I passed every blonde-haired, blue-eyed pre-teen. Luckily, I grew out of it, considering that robots are everywhere nowadays—running races with kids, swimming in our oceans and even creating data-fueled art. Now, French design duo Ultra Ordinaire have developed a toy that also fits the bill, a kind of three-dimensional coloring-book template with an element of littleBits-like interactivity.


In a world where things drone operators say in the moment of a crash go viral, the inner workings of robots remains relatively opaque to kids (and some of us adults too). According to designer Nathalie Bruyére, Play Communs is a kit that's more about "designing a simple interface to bring kids closer to the technologic [sic] world" than designing a robot. Along with her fellow designer Pierre Duffau, she "was inspired by very simple construction toys such as Kapla's or LEGOs, but also by Bruno Munari's drawings and books."


The kit consists of a clear Plexiglass body with two LED lights; a servo motor; an electric transformer; a pre-soldered, preset card; a cardboard model and the instructions for the assembly with tips on how to personalize the character. The motors animate the arms, body and head of the character. "People are often wary of robots as they don't get the way they are working," Bruyére says. "The robot is therefore transparent to make it understandable. Usually such toy systems are hidden in boxes, closed and opaque when in reality, they are very simple and easy to handle."


Posted by hipstomp / Rain Noe  |  27 Jun 2014  |  Comments (1)


Since the Mongol bow we've seen a lengthy list of advances in long-range killing. Guns, machineguns, artillery, bombs dropped from planes, and Germany's famous V-2 "flying bomb," which is featured in many a World War II documentary.

But here we look at a lesser-known Wehrmacht design, which was not a bomb that flew, but that could be driven. It started seeing battlefield action in 1942. Roughly two feet tall, three feet wide and five feet long, the Goliath resembled a miniature tank, but one that had a long cable trailing behind it. This cable was over 2,000 feet long and had a real, live Nazi at the other end of it, driving the Goliath with a joystick like some deadly Atari game. When the "pilot" got the thing to its desired position, he pushed a button, and the 130 pounds of explosives inside the Goliath went KABOOM.



Posted by erika rae  |  10 Jun 2014  |  Comments (2)


Wonder, curiosity, exploration—all spot-on descriptors of a child on the verge of forming an opinion of the world. Yet these are the things that designer Christina Kazakia thinks kids are missing out on, thanks to technologies that keep us inside and constantly distracted. "There's less opportunity to learn more about yourself and the natural world that surrounds you," she says. "Lack of curiosity, lack of risk-taking, lack of wonder, lack of imagination. The outdoors is a wonderful stimulation and provides all of these things while giving children a sense of independence." Her solution? A new toy called Stick-Lets.


Stick-Lets aren't a "tear open the packaging, turn on, tune out" kind of toy. Their function is simple: In order to use the system, kids have to scavenge a group of sticks to use the connectors with, the end result being a fort of some shape or form. The silicone connectors come in different sizes and can be stretched to fit larger sticks and other materials. And, of course, they come in a number of child-attracting colors with equally amusing names: Pardon My Purple, Huckleberry Blue, Birch Bark White, Grasshopper Green, Starfish Red and Kazakia's favorite, Monarch Orange. Kazakia has been working on the idea since it was conceived in her graduate studies at Rhode Island School of Design, but now she's taken to the crowdfunding world to help bring kids a dose of fresh air and creative inspiration. Why? The project's tagline says it all: "Because nature misses us."


"Building forts was a common childhood memory for many adults and parents and sticks are found almost everywhere—so I thought designing a joint to connect sticks would be rather universal and understood by families," she says. "My research informed me of the fact that kids enjoy finding sticks and playing with them. Sticks trigger kids' imaginations! It seemed like the perfect material to work around." The hope is that after kids have had a few go-arounds with Stick-Lets, they'll gain a little more appreciation and engagement with the nature that fuels their fort-making.


Posted by erika rae  |  30 May 2014  |  Comments (1)


Just this past week, a team of schoolchildren and workmen in Hungary, Budapest have given us an update to a question we've all wondered at some point in our lives: How tall could you possibly stack a set of LEGOs? Answer: 34.76 meters (around 114 feet). The previous record clocked in at 34.4 meters (112 feet, 9 inches) and was put together by a group of Delaware students back in 2013. The building began on Wednesday, May 21 and it was declared the new record holder the following Sunday. The entire structure is made up of hundreds of thousands of LEGO pieces and sits in the shadow of the area's famed St. Stephen's Basilica.



To celebrate such an occasion, you had better believe there was a worthy tower-topper. The building team's finishing touch: a Rubik's Cube. Fitting, since the puzzle's inventor—Ernö Rubik—hails from Hungary. Check out this newscast highlighting the hubbub:


Posted by erika rae  |  23 May 2014  |  Comments (0)


Ping pong tables seem to be having a moment. What was once a gaming set-up hidden away in the basement for the occasional game or two around holidays when family get-togethers run rampant and often, is now taking the front seat in office design. I even took a spin on a concrete version being shown at last week's ICFF. The You and Me table is the perfect solution for those offices looking for a completely functional work space with a "members only" way to solve all of those tough corporate decisions over an after hours game of ping pong.



The table—thoughtfully designed by the Antoni Pallejá Office for RS Barcelona—features a discrete side drawer that houses the paddles, balls and net. When it's closed, there's no trace of the table's alternative—and I'm willing to bet, more popular—use.


Posted by Carly Ayres  |  15 May 2014  |  Comments (0)


Recent graduates Maeve Jopson and Cynthia Poon are on a mission to make toys for all children. The design duo co-founded their studio, Increment, under that premise and launched an Indiegogo campaign this past Tuesday to bring their first inclusive product, a set of stackable rings, into production.

What started at a collaborative degree project at the Rhode Island School of Design developed into a full-time pursuit after graduation last June. In Providence, Rhode Island, the Industrial Design graduates worked with local specialists, teachers, parents and kids at one of the country's leading schools for inclusive learning, Meeting Street School. There, they met Megan, a little girl who became their inspiration.


In addition to blindness, Megan lives with other impairments including low muscle control, which severely affects her balance. Her parents challenged the students to design and develop a toy their daughter could use with her friends. "Most mainstream toys simply don't consider children with disabilities," says Jopson. "Especially as the world becomes more inundated with flat screens that require specific fine-motor skills, many children are unable to use the toys that their friends have."


Posted by erika rae  |   1 May 2014  |  Comments (0)

OpticalToys-Lead.gifA moving image from a Praxinoscope

Richard Balzer isn't shy about his avocations. In fact, he shares them all online for the world to enjoy via his Tumblr page. His biggest vice: optical toys of the late 19th century—which, when scrutinized, resemble experimental media than toys. One of the oldest gadgets, the Thaumatrope, dates back to the early 1800's and consisted of two different parts of a drawing painted on either side of a card. By spinning the image using two strings (one at each end of the card), the two pictures become one as the images flip (the most well-known of these being a bird in a cage—see below).


Look familiar? These could be considered the very first animated GIFs. Balzer goes more into detail on the science behind the toys (this is only a small excerpt from Balzer—check out his website for more insight):

There was a period ... when scientific experimentation based on the phenomenon of 'the persistence of vision' in which the brain retains the impression of an object for a fraction of a second after its disappearance, creating the possibility of apparent motion. These devices thrilled and delighted generations of people. Optical toys were the creation of scientists concerned with understanding the functioning of the eye and brain.


Posted by Kat Bauman  |  25 Apr 2014  |  Comments (0)

littlebits1.jpgDon't tell me how to live.

File Under: Real Reasons to Have Kids. If you're not already familiar, littleBits is a source for super simple snap-together electronics. They operate on a kid- or idiot-friendly design that uses magnets to connect function-specific Bits to each other in endless modular ways. In addition to basic components like motors, sensors, LEDs, switches, usb power sources and inverters, they also batch up kits for the lazy and excitable. The one that got my motor going this week: Space Kit! Among other projects, this kit can help you build a satellite dish, learn how to measure particles in the atmosphere, and make a totally cool "robotic space arm" called THE GRAPPLER:


Posted by Kat Bauman  |  14 Apr 2014  |  Comments (2)


Let's be clear about two things: 1. I am a tech luddite; 2. I, coincidentally, grew up broke playing with sticks and rocks, and galdang it I liked it. Resultantly, I view expensive high tech toys with both skepticism and romanticism. That in mind: I covet this toy series, I want it to get funded, I'm begging my mom for one, and I would like to subscribe to its newsletter.


TinkerBots are reconfigurable, programmable, kinetic toys. The block-based sets use a central "Power Brain" cube that provides power and an arduino-compatible microcontroller. Snap in a variety of mobile and immobile pieces and expand your robotic object in a myriad of ways. Depending on the set, you can control a vehicle by bluetooth, mobilize an animal, teach it new moves, add proximity sensors and grabbing claws... They tout the capability of being a "living Lego" set, and have even designed in actual Lego compatibility. They're a little less versatile than that plastic block titan, but hey, baby steps. More importantly, you get a little modular robot with no wiring or programming needed. One of their goals is to adapt the system to use as a quadcopter. Teach your progeny about programming and the sinister future of drones in a single go!

Check out the campaign video:


Posted by erika rae  |   7 Mar 2014  |  Comments (0)


Wang I Chao creates much more than toys. The Taiwan-born, New York-based designer chooses to focus more on the creative potential of the user than the features of his toys. That's not to say his creations are boring by any means—on the contrary, his abstract inspirations bring a greater element of imagination to the experience. We chatted with him about three of his designs that caught our eye: "Shadow Monsters," "The Red Nose Circus" and "Belly Button Chair." Learn what he has to say about the playtime, making toys for kids and adults and how The Little Prince inspired his designs.

Core77: What's the most important aspect, in your opinion, to making the well-designed toy?

I Chao: I think a well-designed toy should be fun and inspirational. For me, the most important aspect of a toy is its ability to spark creativity. We can't learn this type of thing through a textbook, so it's best we play and find our creative sides naturally.

How do you see your own designs fitting into the modern world of toys and playtime?

It's my goal to design toys that enable our artistic talents. I regard my design as a framework to guide and contain users' inspirations. The framework uses storytelling to invite users into the games and at the same time, it sparks their creativity and imagination by encouraging them to make their own tale.

Aesthetics is an important and subtle influence in artistic inspirations too. When considering this, I pay great attention to the quality of my sculptural forms, and also engage them with character. The toys are not just designed for children, but also for grown-ups who enjoy novelty as well as aesthetically beautiful objects. From playability, story, to sculpture quality, I wish to design artsy toys that can be appreciated by users of all ages.



Posted by Kat Bauman  |  19 Feb 2014  |  Comments (4)


Play is educational... some times more than others. Help your junior (or senior) get acquainted with the reality of food origins using a model tuna that breaks down into its sushi composites. The set comes with the necessary sword and cutting board, and will run you around 300 cold briny dollars (on sale now for as low as 29,400 yen!).


But you can't put a price on learning, particularly learning about something as delicious and ecologically decimated as large fish. Designed by Kazuyoshi Watanabe, the owner of a wholesale fish vending business in Tokyo, and put out by Hobbystock, this thing is more grisly—or at least more true to life—than your standard Playskool food offerings. And I respect that. Particularly because this thing is as ingeniously put together as the fish itself, with hidden cuts and neatly removable parts. (For the dedicated fish fancier, the produced "cuts" include akami, toro, chutoro, otoro, no tuna salad.)



Posted by Ray  |  10 Feb 2014  |  Comments (0)


This video has been making rounds since it hit the web last week, a pitch-perfect DIY success story: A dutiful dad hacked an open source 3D printer to create a robot opponent for his air hockey-loving daughter. Jose Julio started by building a standalone air hockey table out of plywood and old PC fans; the robot is made from standard RepRap parts—"NEMA17 stepper motors, drivers, Arduino Mega, RAMPS, belts, bearings, rods, printed pieces"—and software that he programmed from scratch. The overhead PS3 EYE camera is calibrated to detect the speed and direction of the high-viz puck based on consecutive frames at 60Hz (he originally intended to use a CMUCAM5, but it's not yet available).

Indeed, Julio has also seen fit to document the entire process in both his native Spanish and in English, so those of you looking for a project can try your hand at crafting a better bot.


Posted by erika rae  |  31 Jan 2014  |  Comments (6)


Playgrounds are meant for fun, not broken bones and tetanus shots. Looking through the archives, images of, say, poorly fused metal monkey bars might seem more suited to heavy industry than family-friendly recreation stations. Recently, I came across a park that makes me wish it were socially acceptable to barrel down communal slides past the age of 11. A design featuring massive owls and wooden bugs at the Kristine Slott Park in Stockholm from Danish design firm Monstrum (pictured below) set me off on a search for the coolest playground equipment. From giant literature-themed jungle gyms to climbable monsters made of reclaimed material, here are four playgrounds you've got to see whether or not you have kids in tow.

PlaygroundDesign-Monstrum.jpgKristine Slott Park in Stockholm

GulliverValencia-Park.jpgGulliver Park in Valencia, Spain


Posted by hipstomp / Rain Noe  |  30 Jan 2014  |  Comments (3)


Most of us who like building things loved Legos as a kid. There were just a few gripes: Inevitably you'd build something and run out of a particularly-sized piece, or you wished for different colors, or two pieces would become stuck together so badly that scientists at CERN couldn't separate them.

Well folks, the future is here. Google has teamed up with Lego to release Build with Chrome, a free, browser-based version of Lego! (Works in Firefox and Chrome, I've not tried Safari.) You select whatever sized-piece you want and drop it into your construction with mouseclicks. It's 3D, so you can rotate the build platform by dragging. You can change colors at will. And in the tutorials at least, the supply of pieces is unlimited.


Now I know that a large part of Lego's appeal is the tactility, and the empowering feeling a child gets from constructing something with their grubby little mitts. But at least your pops isn't going to step on one of these in the living room, accidentally teaching you, at perhaps too tender an age, words like "#*$&%@!!!"


Posted by erika rae  |   9 Jan 2014  |  Comments (0)


You may remember Oobleck from your elementary school days when you were learning the difference between liquids and solids—it's an easy-to-make rebellious mixture that insists on being both. It's a non-Newtonian fluid, which means its ability to resist infiltration is based on the speed of an object hitting its the surface; toothpaste, blood, shampoo and (notably) ketchup are common examples. And, as demonstrated in a video by The Discovery Slow Down, it's not just a for kids. If only we had known the possibilities as we sat in our 9-year-old bodies carefully eying up the mystery mix, we probably would've had a much better day at school.

Check out this video showing all that Oobleck has to offer:


Posted by erika rae  |  18 Dec 2013  |  Comments (1)


Long gone are the days of shooting stretchy rubber bands from the crook of your hand, obviously. Ukrainian designer Alexander Shpetniy has created a model that'll give you second thoughts about the damage the stretchy bands can do. His design, Rubber Band Machine Gun (RBMG) may look like some sort of strange, modern sculptural piece, but it's actually a pretty intimidating rubber band shooter that might be a bit more pain-inflicting than the usual finger shooter.

The fully automatic device is made of CNC-cut plywood and comes in three different finishes: light wood, black and burnt wood color. While the natural finish of the design is a welcome change from the plastic rainbow-hued toys we generally see in this genre, its capabilities are the real points of interest.



Posted by Kat Bauman  |   6 Dec 2013  |  Comments (0)


Here's a holiday project for those of us DIY-inclined and prone to self-supergluing/mixing up the salt with the sugar. These iconic ornaments, Legoized by Chris McVeigh, are available in build-it-yourself kits. If your house is already replete with plastic stackables, his site offers tons of free downloadable "recipes," too.



Posted by erika rae  |  14 Nov 2013  |  Comments (0)


From the app-based Nickster to the electronic building blocks of Littlebits, toys are making leaps and bounds in cool factor. Launched this morning on Kickstarter, Toymail is the latest and greatest new digitally-enhanced plaything. In short, they're walkie talkie-like characters with the ability to relay messages from parents/grandparents/friends to the child who owns the toy. How it works: Anyone who downloads Toymail's free app can leave a message on one of the toys. Users dial in a toy/child to send a message to, talk into the phone (just like leaving a voicemail) and push send. The receiver is alerted by an animal noise—if their Toymail is a pig, it oinks when a message is received—and can respond directly to the message by pressing a button. The video below shows the toy in action:

Cofounders Gauri Nanda and mother-of-three Audry Hill were looking to create a toy that brought kids and loved ones together. "I started asking myself, 'Could toys be made to evolve every day and what would that look like?'" says Nanda. "I felt that it was time for toys to feel more like they do in Toy Story and Pee Wee's Playhouse, so that they never become boring or obsolete. So that they would grow as the child does."

Toymail-Character-Sketches.jpgSketches from character development and prototyping the toys.



Posted by Ray  |   7 Nov 2013  |  Comments (1)

LonnieJohnson-Supersoaker-HERO.jpgL: Photo via AJC; R: 1983 patent drawing

You couldn't make it up: According to a 2001 Times article, aerospace engineer was Lonnie G. Johnson had been working on technology for a $1.6 billion-dollar spacecraft when he accidentally discovered a children's toy that is now his claim to fame. Tasked with "preparing an interplanetary spacecraft for its atomic battery" at his day job, he was working on a side project at home one night when he turned on a faucet hooked up to one end of a "prototype cooling device" with a metal nozzle. "'I turned and shot into the bathtub,' he recalled. The blast was so powerful that the whoosh of accompanying air set the bathroom curtains flying. 'I said to myself, Jeez, this would make a great water gun.'"

Indeed: Johnson had just created the precursor to the Super Soaker, which has since generated a over $1 billion in sales for Larami, now owned by Hasbro. He made headlines yesterday for winning 7.3% of that sum in his claim against the RI-based toy company, a handsome purse for a deserving beneficiary who would be an immensely successful engineer and inventor even without a mainstream claim to fame.

LonnieJohnson-Supersoaker-COMP.jpgVia CNBC; video below

Hailing from Mobile, Ala., Johnson (b. 1949) took to math and science at an early age, eventually taking first place in a science fair as a high school senior and earning several scholarships. Upon completing his master's degree in nuclear engineering at Atlanta's Tuskegee University, the born-and-raised Southerner spent his late 20's moving westward, young family in tow, including a stint in Albuquerque before he ended up in Pasadena, working for the Air Force and the Jet Propulsion Laboratory respectively. By day, Johnson was responsible for integrating the nuclear power plant in the Galileo; by night, his DIY experiments nearly cost him his marriage... until, of course, that fateful evening in 1982.


Posted by erika rae  |   4 Oct 2013  |  Comments (0)


I don't know about you, but I still find it shocking to see toddlers walking around with smartphones. Instead of scoffing, Steve Cozzolino saw opportunity. At a fateful dinner party, Cozzolino noticed that eight out of nine children were playing around on some kind of digital device (including a set of 1-year-old twins on an iPhone). At the time, he was in the process of creating Nickster, a physical toy set (inspired by his son Nick) on a Kickstarter mission, which now consists of a physical toy set and a themed app to teach kids basic principles of building, matching shapes and counting. But it was in these digital mavericks—who could barely walk but could tap and swipe—that Cozzolino realized that saw the future of play: In order to be engaging and relevant to today's youth, he needed to create something with a digital component. "What's most unique and innovative about the Nickster Playland app is that it connects children back to physical toys," Cozzolino says. "It encourages them to not just play in the digital world, but also have fun with their toys."

The toys and app don't just stop teaching after a few lessons. "What's nice about the app is that it allows us to build upon the toys by creating an endless number of color and shape combinations and added levels of difficulty, all opportunities to learn more," Cozzolino says. "For example, the Sequence Train toy is 1-4 while the Sequence Train app is 1-5, 1-10 and the complete alphabet."


Posted by hipstomp / Rain Noe  |  20 Aug 2013  |  Comments (3)


At a quiet studio in Kansas City, three creatives sculpt and mold prototypes for toys. Filmmaker Anthony Ladesich's mini-doc, "The Secret Story of Toys," looks at artists Jason Frailey, Adam Smith and Adrienne Smith as they carve everything from Terminators to Teenage Mutant Ninja Turtles.

In the molding area you'll see similar equipment to what was seen in "A Look Inside a Moldmaking Shop," but Ladesich's narrative focuses much more on the actual creators as they explain the joys—and agonies—of scratching out toys from scratch:

Via Dooby Brain