The official trailer for a new LEGO movie hit the web earlier this week, and longtime fans will surely be curious to see how it's shaping up. Check it out:
As with the previously-seen LEGO story, a brief history of the company, the feature film is computer animated; unlike the short, the movie looks like a formulaic adventure movie that happens to feature a cast of LEGO figurines. There's plenty of time for more 'build-up,' so to speak—the release date is February 7, 2014—but my initial reaction is measured skepticism. After all, the slick Hollywood treatment seems somewhat removed from the cherished memories of the seemingly endless hours I spent dreaming up elaborate fantasies with LEGOs. Incidentally, Danny Macaskill's "Imaginate" film, which also hit the web this week, is rather more on point:
But back to LEGO: Although a stop-motion animation might have been more true to the DIY spirit of the construction toy, I can imagine that the plastic characters would quickly wear out their welcome. Curiously enough, searching for "LEGO Movie" on Wikipedia currently redirects to the page for Brickfilms, a genre of fan-made LEGO stop-motion animatoin. The term was coined by Columbus, Ohio-based hobbyist Jason Rowoldt (an IT consultant by day), who produced several stop-motion 'brickfilms' from 2001–2003 for a variety of clients; fellow enthusiast Daniel Utecht's The Dandelion, below, is a nice example.
Our Twitter followers may recall that we recently Tweeted The Guardian's recent article on the evolution of LEGO faces, which have taken on a range of new, emotionally-complex demeanors (as seen in the Mini Golf brickfilm below)... hot on the heels of the LEGO marketing machine's recent attraction in Times Square: a full-scale model of an X-Wing.
Michael Hickox is responsible for a series of Brickfilm gems; see more on his YouTube channel
Of course, the toy remains as popular as ever today, and I imagine that my kids will experience the joy of LEGO... even if they don't make 'em like they used to.