
Okay, we promise this is the last you'll hear of it; but for Apple to post a video featuring two of their industrial designers showing factory footage of different production methods is just too industry-specific for us not to post about. Extrusions, milling, laser-machining, all for that little laptop. Heck, we get more pleasure from watching the thing being built than we do from laying our eyeballs on the finished product.
Click here for the vid.
MILAN DESIGN WEEK 2009
PICTOPIA FESTIVAL 2009
HOME AND HOUSEWARES SHOW 2009
TRANSVERSALE 2009
NEW YORK CITY TOY FAIR 2009
IMM COLOGNE INTERNATIONAL FURNISHING SHOW
NORTH AMERICAN INT'L AUTO SHOW '09
TOKYO DESIGN WEEK 2008
LONDON DESIGN FESTIVAL 2008
NeoCon 2009
MD&M East and ATX 2009
Nidecker Snowboard Design Competition
Tools of Engagement
Comments
"In many ways I think it's more beautiful internally than it is externally. I mean, I think that testifies to...our care..." -J. Ive
So why the hell do you guys /continually/ cover all that up?! That's *the biggest beef* I've had with Apple for years now! Maybe it's just the ID lover in me, but I want to see how it's made, love the whole thing for everything it is, and Apple's un-pockmarked & neutrally-colored cases don't give anyone that option. Am I the only one who feels this way?