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Posted by hipstomp | 16 Oct 2008
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Okay, we promise this is the last you'll hear of it; but for Apple to post a video featuring two of their industrial designers showing factory footage of different production methods is just too industry-specific for us not to post about. Extrusions, milling, laser-machining, all for that little laptop. Heck, we get more pleasure from watching the thing being built than we do from laying our eyeballs on the finished product.
Click here for the vid.
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Comments
"In many ways I think it's more beautiful internally than it is externally. I mean, I think that testifies to...our care..." -J. Ive
So why the hell do you guys /continually/ cover all that up?! That's *the biggest beef* I've had with Apple for years now! Maybe it's just the ID lover in me, but I want to see how it's made, love the whole thing for everything it is, and Apple's un-pockmarked & neutrally-colored cases don't give anyone that option. Am I the only one who feels this way?