Posted by core jr | 14 May 2010
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Comments (1)
We love the caption at the top of the post:
As Richard Seymour sees it, designers by the nature of their work are futurists. "The least time it takes to produce a product and get it on the shelf is a couple of years," he says. "Sometimes it can be 10-15 years. So you're already dealing with the future when you sit at your desk in the morning."
More videos here.
Comments
that video is great at explaining the role of narrative and emotion in successful innovation and design. Connection at deep users levels has to be proportional the delta of the change.