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This has to be the coolest movie promo we've ever seen: to plug their movie The Water Horse: Legend of the Deep, Sony has rigged up a water-spray-and-lasers projection in Tokyo Bay that provides an eerily-realistic Loch-Ness-type monster. Check the video.
via tokyo times
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Comments
Does that remind anyone of the ad for Jaws in Back To The Future 2!
I doubt there are any lasers involved. I worked with Labyrinth and Dogfish-Solutions in London, UK and we were the originators of monumental guerilla projection onto buildings etc as a marketing tool - for example the FHM girls onto the Houses of Parliament. We used a digital movie projector to fire the image into the spray - no need for lasers. We also did many water screen projections across Europe to promote movies and products starting back in the late 90's. This does look great though - well done.
uh... ever been to disneyland???
Not only are there no lasers involved, it is not a hologram. Basically it is a projection -- probably video, possibly film -- onto a water-spray screen.
The image shown has too much interior detail to be laser (as in "laser show"). Laser show images usually are cartoon-like outlines. This image is far too detailed and subtle; it looks like video or film.
And it is not holographic because there is no 3D involved. It is a series of 2D images; e.g., movie or video, which is projected onto a screen. People think it is a hologram because you can see through it like Princess Leia coming from R2D2. But sorry, you get the same effect by projecting onto a translucent screen video of a subject as the camera moves around it. Since you see "all sides" it may appear to be 3D, but really it is only sequential 2D images.
(For completeness, there is a tiny possibility the projector could use lasers to generate light that is modulated by a video signal. This would not involve galvanometer scanners like a "Laserium" type laser light show but simply would be a laser-powered video projector.)
Looks like Jar Jar Binks a little bit, no?
@ steve:
Of course thee were lasers involved, do you not know how holograms work? I find it hard to believe that someone who works with holograms does not know how they work!
blody hell you people argue about the holograms and lasers and ect just enjoy and hope the next time you will see this you will watch some how or movey in 3d right in front of you like the real thing is happening in front of you
Holograms do not need lasers. They use many mediums of projection and materials to project on. They also do not have to be fully 3-D, as those 3-D projections are actually called volumetric displays.