Core77

A New Zealand news video has an interview with Jane Fulton Suri, Worldwide Director of Human Factors Design and Research at California-based IDEO, as she conducts observation research. In their design process, Suri and Ideo forgo the di rigeur focus groups and interviews and instead engage in something like intense people-watching.

Suri is the author of "Thoughtless Acts," a picture book that invites readers to see if they can come to conclusions about people's mindsets and design preferences by closely observing what they are doing in the pictures. For more info about Suri, click here. (Also check out Parallel Universes at Core77.com.)