Core77

Taken aback that the first signs of profesh ID YouTubing comes from the Midwest, it seems preposterous that everyone in NYC didn't do this months ago. Minneapolis-based ID consultancy Worrell posts the first of a series of "designer profiles," featuring Christian Trifilio, Director of Design and Research. Trifilio shares why he loves being a designer, what the world would be like without design, his dream projects, and the passions that drive him.

Everyone take note, as this company has taken advantage of this online phenomenon to show their personal side to the world. Imagine a library of insightful peeks into the industry, and more importantly, having access to something more tangible (and believable) than an over-edited "about" section. Let's get this started people!