'What if...' is the theme for Dutch Design Week (DDW) 2015. With this theme, the organisation celebrates and highlights designers' power of imagination. Their best responses will be on show during the 14th edition in the form of concepts and products, experiments and cross-overs.
DDW sees 'What if...' as the ultimate question from which creativity and innovation starts. Designers realise the most varied forms of innovation by looking at what exists from a different angle, by not being satisfied with the status quo, and by continuing to look for alternative answers and solutions.
Martijn Paulen, DDW director: "Posing the right questions is the motor for the imagination. Designers think about how we will live and live together in the future. They dare to question everything, dream of a different answer and shape it. This is how they lay the basis for the innovations of the future."
This year, the organisation is expecting 2400 participants, who will present their latest work spread across 80 locations. The complete programme will be known in September; a preview is already online. Among the highlights are regulars such as the Design Academy's Graduation Show, the presentation of the annual Dutch Design Awards, the presentation by Dutch Invertuals and the exhibitions in the Klokgebouw (art directors Guus Kusters and Maarten Kolk). Amongst these the Volvo Design Challenge, with young designers (Borre Akkersdijk, Lilian van Daal, Brit van Nerven, Bob Schiller and Jólan van der Wiel) responding to the rapid technological developments of the car and our perception of this in the future. The exhibition 'Mind the Step' (by the Eindhoven, Delft and Twente universities of technology) shows design and technology of the future.
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.