class / workshop
Hooked: Designing Habit-Forming Products with Nir Eyal
85 2nd St, San Francisco, CA 94105, USA
An in-depth look into the psychology of engaging products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users?
Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical full-day workshop. This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.
You'll walk away knowing:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.