NEW INC, the New Museum's incubator for art, design, and technology, is a testing ground for new ideas. It brings together forward-thinking artists, fashion designers, musicians, virtual reality filmmakers, product designers, software developers, architects, and more to develop creative projects and businesses that respond to our present moment and point the way toward the future. A collaborative, interdisciplinary program for individual practitioners and new businesses alike, NEW INC incubates the growth and development of projects that blur the lines between culture and commerce.
Over the course of twelve months, NEW INC members work to develop their projects and businesses in the private, shared workspace at 231 Bowery. Public Beta offers an opportunity for members to present their work to the broader public, stress-test works in progress, gain input from audiences, and engage with new viewers and potential customers. This lab-like environment is a space for beta testing new products, virtual reality experiences, installations, and performances, and offers audiences a glimpse at what's been incubating at NEW INC this past year.
The Critical Marketplace
Virtualities
Variations/Installations
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