Leaders from Europe, the USA and China show using concrete case studies of how they have developed relevant design strategies through design research, thus creating a basis for change, growth and innovation. Let yourself be inspired by new approaches and methods of the Group's corporate practice and promote your own innovative capability.
Design research and design strategy are becoming an ever more important factor for economic success worldwide. The application of both disciplines is the basis for a successful development of technologies, products and services, and ultimately the company itself.
How important are design research and resulting strategies for the company's development?
How truly relevant innovation opportunities are identified and prevail over design strategies?
How can innovation processes become faster and more targeted?
Expect to listen to speakers from major companies, including adidas, Lenovo, Telecom, the FBI and more!
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