Building on its mission to champion new Norwegian design and underline the country's historic contribution to 20th and 21st-century design, this year's show is both forward-looking and retrospective, exploring modern Norwegian design in the context of the tradition and heritage that have helped shape it. 100% Norway is organised by DOGA, Ministry of Foreign Affairs and the Norwegian Embassy in London.
This year's exhibition space will be designed by London's own halfBritish, half-Norwegian duo Hunting & Narud, themselves veteran exhibitors at 100% Norway. The set plans are currently being finalised, but the pair are on course to transform the environment into a celebration of Norwegian simplicity that complements and enhances the pieces on show.
Each of the 17 designers and studios selected for inclusion presents new products that engage with the design story of Norway, whether through reinterpreting the ideas of a historic designer, exploring the possibilities of the country's material heritage, experimenting with the concepts underpinning the design movements of the past, or simply responding to an object that had an impact on their thinking and practice.
Many of the featured designers have been drawn from Norway's key design cities: Oslo, Bergen and Trondheim. Selected by London-based curator Max Fraser, they showcase work across a range of disciplines, spanning furniture, ceramics, lighting and textiles. Despite their variety in form and function, every piece shares the signature values that have characterised Norwegian design for decades.
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