Deriving innovative solutions from the values, behaviors, and needs of patrons is the fundamental premise of User-Centered Design (UCD). This methodology, which generates qualitative user insights and employs rapid iteration techniques, has permeated how we develop products, services, and even policies.
However, the unique difficulties of adopting UCD are not often acknowledged, and the benefits compared to other approaches may not be adequately appreciated. How do we overcome the challenges of organizational silos and status-quo thinking in order to better understand users' needs? Does defining the ideal experience for users disrupt a company's own services and system? How can we differentiate the superficial insights from the deep and lasting insights?
To appreciate this methodology and its promise, we have to recognize the challenges of adoption. With representatives from Government, Healthcare, B2B and Consumer Electronics, AIGA Boston aims to facilitate a candid conversation about the constraints and potential of UCD.
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