As a new design studio, HAWRAF doesn't have a defined process. So, they created A-Z as a way to develop one and put it to the test. Operating within a set of constraints, they'll evaluate and document their response to 26 briefs over the course of 26 hours on November 15-16, 2016. The entire 26 hours will be live-streamed so anyone, anywhere can tune in and take from their process of processing processes.
Each hour for 26 hours, a word is chosen at random from the dictionary. The first hour, a word is chosen that begins with A. The second, a word that begins with B. And so on.
Participants must work together to make something that responds to the chosen brief (that word) -all within that hour and within a predetermined budget.
At the end of each hour, participants document and rate the final work based on how well each thought they were able to successfully work together to concept and execute.
To learn more, hit the "WTF" button on their website.
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