Since as early as 1988, one design team that stands out through its continuously innovative design work and sets standards in its respective industry is honored each year by Red Dot. In 2017, this title of honor went to the Canyon Design Team, which consistently uses design as a strategic tool in the bicycle industry.
In line with tradition, the bike manufacturer is presenting its design achievements in its own self-designed and realized exhibition, "Design that talks", in the Red Dot Design Museum. "Pure Cycling"—this leitmotif reflects both the aspirations and the promised experience of Canyon. The motto is implemented successfully with the help of the design of Canyon bikes. Each brand area conveys its own values: racing bikes appear light, mountain bikes look sturdy and triathlon bikes have an aerodynamic look.
Among others, visitors can assure themselves of their outstanding design quality by the example of the cyclocross bike "Inflite CF SLX". In order to make it ride as fast as possible both on the road and off-road, the involved challenges regarding the adaptability to individual riding styles and the requirements regarding form and material were centre stage of the development process. The result is a stringently implemented design which offers the best possible functionality in combination with the highest aesthetic quality.
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