Alice Rawsthorn reports in the International Herald Tribune on how, as the recession deepens, 'social' and 'service' design are becoming all the more relevant.
"The 20th-century notion of the lone "designer-hero" (there were depressingly few "heroines") shaping his projects from start to finish was always illusory, but the new approaches to design require far greater collaboration, not just with fellow designers but with experts from other disciplines like economists, social scientists, anthropologists and programmers too. Designers also have to make the leap from a material culture where their work generally had a definitive outcome, such as an object or image, to one in which they are applying design thinking to analyze problems and develop solutions that are neither visible nor tangible."
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Photo: Freeplay Foundation / International Herald Tribune
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