"There are two kinds of industrial designers," writes Deyan Sudjic of Metropolis, in putting forward a rather interesting thesis:
There are those who...try as best as they can to follow in the footsteps of Raymond Loewy...[a man who] built a career based on sheer force of personality....
And there is the other kind of industrial designer, perhaps best personified by Dieter Rams, for whom the discipline is a kind of moral crusade.
Philippe Starck, Jonathan Ive, Jasper Morrison, Karim Rashid: Can you guess which category the editorial places them into? Read the piece and see if you agree here.