Chipchase joins frog from Nokia, where as a principal researcher he studied behavioral patterns that informed the development of new products based on emerging consumer trends. With deep experience in running complex, international design research projects, he is widely considered to be the authority on applying human-centered insights to the development process. His extensive research projects have taken him around the world to collect insights into the broader emotional, social, and cultural contexts of the impact of technology. Recent projects include research studies into the design of mobile money services for emerging markets; travel to Uganda to look at shared phone use; trips to India to examine how design can make mobile devices more accessible to people with low or non-existent levels of literacy; and a study in South Korea exploring how early adopters were reacting to the then recently launched mobile TV.Read more (later today) at janchipchase.com and at frog design.
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.