IIT Institute of Design's annual Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems and achieve lasting strategic advantage. Insights from previous years include the need to move past user needs (argued by Core77 columnist Don Norman), synthesizing design strategy into action and finding beauty in meaningful design.
Speakers at this year's conference include Bill Moggridge, director of the Cooper-Hewitt Design Museum and Core77 columnist, who will be speaking on the use of design thinking in strategies for civic and government agencies. When he was asked to lead the only museum in the United States devoted exclusively to historic and contemporary design, he accepted the challenge to develop the museum into a "National Design Resource." At the ID Strategy Conference he will share his current thoughts about the meaning, role, and value of this idea.
Ted London, Jamshyd Godrej and Seth Starner will address the design field's fundamental challenge in helping improve sustainability while helping people across the developing world join the middle class. James Hackett (Steelcase) and Kun-pyo Lee (LG Electronics) and Larry Keeley (Doblin) are also scheduled presenters.
Register or learn more about the IIT Institute of Design Strategy Conference here!