We can't believe Christmas is right around the corner and to help encourage some holiday cheer, our friends at Moment Factory have created an interactive Christmas tree for Tribal DDB, "The first Christmas Tree powered by Christmas Spirit." The 30-foot Christmas tree greets travelers in Toronto's Union Station with a twinkling of lights that are triggered by Christmas cheer spread online—through blogs and internet news sources, social media outlets and the dedicated website ChristmasSpiritTree.ca. Send a note through the website and watch via livestream as the Christmas Spirit Tree lights up in real time with a special blue spiral.
Moment Factory is using its X-Agora interactive software to convert Christmas messages into a dazzling display of coloured lights on the tree. First, the Web is searched for messages, articles, blog posts and other content containing Christmas-related keywords. Then the information is collected and sent to the tree for visualization. Colourful garlands of lights are lit to reflect the relative number of messages exchanged in each medium and in real time: white for social media, red for blogs and forums, green for news media and blue for activity on christmasspirittree.ca/.
Here's to spreading some Christmas cheer! See the making of video after the jump!