Last year we noted there was an exciting new documentary being shot, called "Design the New Business." Spearheaded by designer/author/entrepreneur and TU Delft professor Erik Roscam Abbing, the doc is intended to demonstrate today's crucial interconnectedness of design and business by interviewing industry leaders from the likes of Philips Design, Intel, Volkswagen, Virgin Mobile, and many others.
We're thrilled to announce the doc is finished and ready to go! It'll be released on March 6th, free of charge, on its own website. Here's the completed trailer:
Special thanks to Grant Howarth—remember his anti-theft bike rack?—for the heads-up.