Just a reminder! You only have two more weeks to participate in HEINEKEN's challenge to Reinvent the Draught Beer Experience! With their focus on innovation, HEINEKEN is asking you to help them design the ultimate draught beer-drinking fantasy for a chance to participate in a two-day expert-led workshop in Amsterdam and to win a share of $10,000 in prize money! The sky's the limit as HEINEKEN encourages you to take inspiration from new technological advances in music, entertainment, UX and product design. Enter your designs by September 28th! We checked out some of the current submissions and here are a couple of our faves:
Pitt Withbeck's Mile High Drinking Club David Dryer's Digital Tap—Happy Hour is only a Tap away! Robin S, Beer As I Like It allows consumers to personalize their beer.
THINK YOU CAN DO BETTER?Enter your ideas today at IdeasBrewery.com!
» By September 28th: An elevator pitch and 3 images (plus a more in-depth .pdf if you'd like)
» PROMOTE YOUR IDEAS: The more votes you get, the better your chances are to move to Phase 2!
» NOVEMBER 2012: Six finalists will be chosen to participate in a 2-Day, All-expense paid Workshop in Amsterdam
» WINNERS: $5,000 for the Winner, $2500 for two runners-up!
These two comedians thought they had the "genius ideas" for the Draught Beer Experience...check out the HEINEKEN IDEA BREWERY Comedians below: