Content sponsored by the Ford Motor Company
Ford and IDSA have teamed up to bring you "Designing Innovation"—a panel discussion on design featuring Nathan Shedroff of the California College of the Arts, Yves Béhar of fuseproject, Jordan Brandt of Autodesk and Freeman Thomas of Ford Motor Company. Check out the video above to see what they have to say about the role of technology in design, shaping consumer behaviors and responses to innovative products and how products stand out from and fit in with the world around them (among many other things, of course). If you submitted a question on Twitter using the hashtag #designinginnovation, you might hear your query onstage.
Here's a little more about the people onstage:
» Moderator: Nathan Shedroff
California College of the Arts // Chair of MBA Strategy and Design
Shedroff is a pioneer of experience design. He speaks and teaches internationally and also writes extensively on design and business issues. Shedroff also consults companies to help them build better and more insightful experiences for their customers. He co-founded Vivid Studios, a pioneering company in interactive media and one of the first web-service firms.
» Panelist: Yves Béhar
fuseproject // CEO and Founder
Aside from founding design and branding agency fuseproect, Béhar has also holds the title of Chief Creative Officer at Jawbone, where he's helped push the brand forward as a leader in wearable technology and audio products. Adding to his rack of hats, Béhar is also the co-founder of open-source gaming platform OUYA and co-founder of August—a next generation home entry start-up. Béhar was also named a Top 25 Visionary by TIME Magazine.
» Panelist: Jordan Brandt
Autodesk // Technology Futurist
Brandt has a background spanning the architecture, aerospace, cloud computing and composites manufacturing industries. He came to Autodesk through the acquisition of Horizontal Systems—where he was co-founder and CEO. He has consulted extensively for the Air Force Research Laboratory and Office of Naval Research to develop next-generation additive manufacturing technologies and materials, as well as for the GSA on their laser-scanning program.
» Panelist: Freeman Thomas
Ford Motor Company // Director of Strategic Design
Thomas joined Ford in 2005 and has since then led his advanced design team in creating internal white-space design strategies. Thomas and his team have also created a number of concept car designs. Prior to Ford, Thomas worked as a designer at Porsche AG on the Porsche 959 design team, as a chief designer at Audi AG and Volkswagen AG—where he worked with J Mays on the Volkswagen Concept 1/New Beetle and the original Audi TT concept.