I occasionally see a septic collection truck in my neighborhood with a big motto painted on the side: "We're Number One at Picking Up Number Two." That's a pretty good one. Artist David Rees' motto is somewhat similar, as he terms himself "The number one #2 pencil sharpener in the world."
In this hilarious and spot-on video, Rees calls out the nonsense of faux hipster craftsmanship by revealing his Artisanal Pencil Sharpening trade (which clueless YouTube commenters apparently think is real!). What do old rap group T-shirts, a leather strop mined from your grandfather's tomb and the criticism of luthiers have to do with sharpening $40 pencils by hand? You'll see: