The inventive filmmaker/animator known as PES has created a fascinating new short for Honda. Given the complicated task of unfurling the company's long history only through visuals, PES conceived of a crazily labor-intensive form of animation that isn't quite stop-motion, isn't quite flip-book, and doesn't use any CG trickery. Take a look:
The short required the work of "Dozens of animators and illustrators, thousands of original drawings, and four months of work," PES writes. "Everything in the film is done by hand and shot in camera."
As for how they did it, he's posted a behind-the-scenes video that gives you a sense of how involved the process was:
In their business-driven quest to go viral, I hope more companies take note of shorts like these. Since we're going to be advertised to—or rather at—anyway, I'd much rather they hire a team of creatives that will do something new rather than simply cranking out the usual fare.