Attention clients: Seth Godin breaks down the 13 things that your design team wishes you would know. Perfectly web-readable, and perfectly true. Unbeige's favorite is No.3: It's going to offend someone. If it doesn't offend them, then it will make them nervous. The Vietnam Vets memorial offended a lot of people. The design of Google made plenty of people nervous. Great work from a design team means new work, refreshing and remarkable and bit scary. We equally love the last 3:
11. Don't get stressed about your logo. 12. Get very stressed about user interface and product design. And your packaging. 13. Say thank you.
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