For the sixth year in a row, fashion brand COS joins in on the Milan Design Week fun with an encapsulating exhibition created by Studio Swine, the design duo behind a number of beautiful process-related design films over the past few years (and whose films we presented at our 2016 Core77 Conference).
According to the press release, the installation "will centre around a focal sculpture, emitting mist-filled blossoms that burst and evaporate on contact with skin but that live momentarily when met with textured fabrics."
Studio Swine alludes that this exhibition seeks to symbolize the optimism that comes from seasonality and the sensual aspects of minimalism and simplicity, something much in line with the philosophy of their fashion-house collaborator. "We wanted to encapsulate a lifespan of emotions in an instant. To create an experience that was fleeting, but in its time evoked joy and vitality, if only to remain as a memory," note the collaborators behind Studio Swine, Azusa Murakami and Alexander Groves.
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The event debuted to press yesterday and will be open to the public now throughout Milan Design Week at Cinema Arti, a formerly operating movie theater in the heart of Milan.
If you aren't able to view the installation in person, there are also some pretty great videos to find on social media under the hashtag #COSxStudioSwine:
On a side note: we're certainly curious to know how Studio Swine has managed to create these textile-phobic bubbles—designers, any idea what materials or solutions might be used in order to create this magic?
COS x Studio Swine's exhibit takes place at Milan Design Week 4-9 April 2017, Via Pietro Mascagni, 8, 20122 Milano, Italy.