Louise van der Veld receives this year's trophy as winner of the design competition "Mooi uit de brand" (Dutch for "Rescued in style") that challenged industrial design students to design tools that improve fire safety at home.
The jury recognizes the Chick-a-Dee smoke detector as a touching concept with the right combination of the necessary gravity and humor. Unlike real birds falling down, the Chick-a-Dee starts squeaking when sensing smoke.
Apart from the adorable concept, it's worth mentioning that the average Dutch homes seem to lack fire safety measures partly because people don't want to have ugly fire prevention products in their homes... The national association of insurers organized this competition and invited designers to make fire safety look good and prevent a worse case of "to die for design".