By Rain Noe
- Jul 06, 2017
…and how to succeed, and fail, in business by trying to build an empire with similar products
This should be required viewing for all industrial design students. The story starts off with the history of the modern pen which, fascinatingly, was prompted by spilled ink ruining a contract. What follows is a tale of clever design, mastery of materials, ergonomic considerations and above all, business savvy.