Nichelle Narsisi, who won the Command X competition at the AIGA Next Conference in Denver last month (some coverage here), has posted a detailed version of her campaign on Design Observer. Aimed at increasing voter turnout among disaffected 18-24 -year-olds, the campaign garnered a standing ovation in addition to the win.
Here's a taste:
One reason we shy away from involvement may be that we're actually too media savvy. We've spent our entire lives being bombarded by targeted advertising and we're fully aware of it. We've become jaded and suspicious toward anyone who may try to persuade us, especially if it's for our own good.
At the same time, all that marketing attention has fostered a feeling of entitlement. We want the messages we receive to be polished, entertaining and immediate, otherwise we can't be bothered. The only thing we're willing to invest time in is our social scene and the warm inclusive blankie that comes with having amassed a small army of MySpace friends.
We also love Randy Hunt's comment on the piece, which we're taking the liberty of reprinting in its entirety:
This was really the icing on the cake for the best AIGA conference I've attended.
While I always enjoy the conferences, but this was the first time I'd felt like we (the community) were "all in it together," and the programming had a finger on the pulse of topics that seemed to have shared importance for most of the attendees.
I left the conference thinking, "there is no way we won't look back on Nichelle's presentation as a landmark of some sort." It was, truly, powerful.
I felt both gigantic and proud to be a designer, and small and self-conscious in the face of such an inordinate amount of talent, personality, and confidence as Nichelle projected.
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I think another form of design that is making a difference right now is sustainable design. Incidentally I just found out about an exhibition on that. It's called Utterubbish, part of the Singapore Design Festival events. FYI, you can check out the details at www.singaporedesignfestival.com It's pretty interesting.