If Obama was a Mac and Clinton was a PC, would John Hodgeman (in drag) still play Hillary? No seriously though...Is Obama a Mac and Clinton a PC? Noam Cohen over at the Times explains the analogy, comparing the two Democratic candidates' personal and web presence.
On one thing, the experts seem to agree. The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.
That is, Mr. Obama's site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple's iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind--using branding techniques similar to the ones that have made the iPod so popular.
...But the designers believe the comparison--but not perhaps the Orwellian overtones--are apt. In contrast to barackobama.com, Mrs. Clinton's site uses a more traditional color scheme of dark blue, has sharper lines dividing content and employs cookie-cutter icons next to its buttons for volunteering, and the like.
via design observer
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.
Comments