BoardUp is the first patented self-folding longboard, requiring no hands to fold. It's easy to fit in your backpack or locker, by your desk, or even in an airplane compartment. The board is a suitable solution for commuters taking bus/train often, college students struggling with their stuff among classrooms and vacationers.
Bin Lu, Founder, inventor and patent owner. He was a senior engineering VP of public trading company Spreadtrum, and a serial entrepreneur.
CJ Terral, Co-founder, working on marketing, public relationship, ect. was a VP of marketing for a few startup.
Many people struggle with their longboards in airports, on the bus, and at coffee shops. Longboards were used on the daily—whether commuting or traveling. However, as soon as people arrived to where they were going, there were no places to store it!
BoardUp's design team wanted to make a board that wouldn't pinch fingers, fold while doing tricks, or sacrifice the familiar longboard feel. After 18 months of trial and error, testing and improving, a few dozens BoardUp pilot run samples were made, and the design team is now working on mass production.
BoardUp's unique design allows easy folding when not in use, but not when riding, so it is safe and very convenient. The specially designed aluminum alloy made hinge has a locking mechanism embedded—it works with the kick pad on the nose to achieve its design goal.
The BoardUp team launched a Kickstarter campaign and has reached their goal by thousands of dollars. If you would like to contribute or preorder, there's still a few days left in their campaign. Check it out here.
Learn More About This Project