Hhmmmm. In the Fashion and Style section of the NYTs is an "illuminating" piece about the sustainability movement's greatest enemy. No, it's not the SUV or manufacturing waste. Apparently, it's all of the chatter about it. This chatter is called "Green Noise" and it's leaving our fellow Americans feeling overwhelmed and confused.
Pause. Long Pause.
We'll admit it. Bad news, in general, is kind of overwhelming. And green noise is what the sustainability problem sounds like - bad news. That said, sustainability values are not so complicated. Make the world a better place. Our choices aren't only paper or plastic, they also include - don't buy anything today. Or, don't buy anything that was made by a child working six, twelve hour shifts a week (harder than you think).
What about the dos? We don't want the economy to crash, right? Do spend your money on a service or on helping an economically disadvantaged person start or maintain a small business. Stop worrying about "little things you can do to make a difference" and look at the big picture. Make the world a better place. For real.