A2 is a product development consultancy focused on design
strategy, market and user research, industrial design and
engineering. We have unparalleled experience in bringing award-winning, highly saleable housewares, electronics, major appliances and other user-focused products to market.

A2 has developed the Reality-based Design™ product development method – a grounded approach to ensure executable design by considering, from the outset, such factors as cost, distribution, & manufacturing.

Every day, our team focuses on the needs and wants of consumers, their lifestyles, and what motivates them to purchase products. Following through with the right product or marketing solutions is how we can fulfill the promise of our client’s brand. In all of our designs we successfully bridge style and function and, more importantly, each design exceeds user expectations.